Deborah F. Spake: search on Z-Library

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1

University branding: Understanding students’ choice of an educational institution

Joseph, Mathew, Mullen, Eileen Wall, Spake, Deborah

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 117 KB

english, 2012

2

Consumer opinion and effectiveness of direct‐to‐consumer advertising

Spake, Deborah F., Joseph, Mathew

Journal:

Journal of Consumer Marketing

Year:

2007

Language:

english

File:

PDF, 118 KB

english, 2007

3

Consumer enactments of archetypes using luxury brands

Carol M. Megehee, Deborah F. Spake

Journal:

Journal of Business Research

Year:

2012

Language:

english

File:

PDF, 1.89 MB

english, 2012

4

Consumer sociability and service provider expertise influence on service relationship success

Spake, Deborah F., Megehee, Carol M.

Journal:

Journal of Services Marketing

Year:

2010

Language:

english

File:

PDF, 193 KB

english, 2010

5

Advertising Agency Compensation: An Agency Theory Explanation

Spake, Deborah F., D'souza, Giles, Crutchfield, Tammy Neal, Morgan, Robert M.

Journal:

Journal of Advertising

Year:

1999

Language:

english

File:

PDF, 4.18 MB

english, 1999

6

Gender differences in ethical perceptions of business practices: A social role theory perspective.

Franke, George R., Crown, Deborah F., Spake, Deborah F.

Journal:

Journal of Applied Psychology

Year:

1997

Language:

english

File:

PDF, 1.37 MB

english, 1997

7

The Impact of Perceived Peer Behavior, Probable Detection and Punishment Severity on Student Cheating Behavior

Megehee, Carol M., Spake, Deborah F.

Journal:

Marketing Education Review

Year:

2008

Language:

english

File:

PDF, 1.79 MB

english, 2008

8

Advertising Agency Compensation: An Agency Theory Explanation

Deborah F. Spake, Giles D'Souza, Tammy Neal Crutchfield and Robert M. Morgan

Journal:

Journal of Advertising

Year:

1999

Language:

english

File:

PDF, 4.16 MB

english, 1999

9

The Impact of Perceived Closeness on the Differing Roles of Satisfaction, Trust, Commitment, and Comfort on Intention to Remain with a Physician

Spake, Deborah F., Bishop, John S.

Journal:

Health Marketing Quarterly

Year:

2009

Language:

english

File:

PDF, 115 KB

english, 2009

10

Consumer Comfort in Service Relationships: Measurement and Importance

Spake, Deborah F., Beatty, Sharon E., Brockman, Beverly K., Crutchfield, Tammy Neal

Journal:

Journal of Service Research

Year:

2003

Language:

english

File:

PDF, 134 KB

english, 2003

11

Aging consumers and drug marketing: Senior citizens’ views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing

Joseph, Mathew, Spake, Deborah F, Godwin, Dana Moffett

Journal:

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

Year:

2008

Language:

english

File:

PDF, 102 KB

english, 2008

12

Lotus-Eaters, Pilgrims, Seekers, and Accidental Tourists: How Different Travelers Consume the Sacred and the Profane

Finney, R. Zachary, Orwig, Robert A., Spake, Deborah F.

Journal:

Services Marketing Quarterly

Year:

2009

Language:

english

File:

PDF, 228 KB

english, 2009

13

A model of sporting event tourism as economic development

Roche, Sarah, Spake, Deborah F., Joseph, Mathew

Journal:

Sport Business and Management An International Journal

Year:

2013

Language:

english

File:

PDF, 229 KB

english, 2013

14

Decoding southern culture and hospitality

Megehee, Carol M., Megehee, Carol M., Spake, Deborah F.

Journal:

International Journal of Culture Tourism and Hospitality Research

Year:

2008

Language:

english

File:

PDF, 141 KB

english, 2008

15

Do Perceptions of Direct-to-Consumer Pharmaceutical Advertising Vary Based on Urban Versus Rural Living?

Spake, Deborah F., Joseph, Mathew, Megehee, Carol M.

Journal:

Health Marketing Quarterly

Year:

2014

Language:

english

File:

PDF, 126 KB

english, 2014

16

Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising

Joseph, Mathew, Spake, Deborah F., Finney, Zachary

Journal:

International Journal of Pharmaceutical and Healthcare Marketing

Year:

2008

Language:

english

File:

PDF, 258 KB

english, 2008

17

Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation

Spake, Deborah F, Joseph, Mathew, Finney, R Zachary

Journal:

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

Year:

2009

Language:

english

File:

PDF, 93 KB

english, 2009

18

Distance Education: a Bibliographic Review for Educational Planners and Policymakers 1992-2002

Bishop, John S., Spake, Deborah F.

Journal:

Journal of Planning Literature

Year:

2003

Language:

english

File:

PDF, 150 KB

english, 2003

19

Institutional and Individual Research Productivity: A Comparison of Alternative Approaches

Spake, Deborah F., Harmon, Susan K.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 1.32 MB

english, 1998

20

Experience, comfort, and privacy concerns: antecedents of online spending

Spake, Deborah F., Zachary Finney, R., Joseph, Mathew

Journal:

Journal of Research in Interactive Marketing

Year:

2011

Language:

english

File:

PDF, 246 KB

english, 2011

21

Students’ Views of Ethical Behavior and the Impact of Association

Spake, Deborah F., Megehee, Carol M., Franke, George R.

Journal:

Marketing Education Review

Year:

2007

Language:

english

File:

PDF, 2.10 MB

english, 2007

22

Social identity in the American South: Mardi Gras societies in coastal Mississippi and Alabama

Megehee, Carol M., Sneath, Julie Z., Megehee, Carol M., Spake, Deborah F.

Journal:

International Journal of Culture Tourism and Hospitality Research

Year:

2008

Language:

english

File:

PDF, 460 KB

english, 2008

23

Skin Reactions to Pimecrolimus Cream 1% in Patients Allergic to Propylene Glycol: A Double-Blind Randomized Study

Fowler, Joseph F., Fowler, Lynn, Douglas, Lorenz J., Thorn, Deborah, Parneix-Spake, Anne

Journal:

Year:

2007

Language:

english

File:

PDF, 237 KB

english, 2007

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